Chipotle Just Added a New Summer Item to the Menu

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Over the years, America's favourite Mexican fast-casual has introduced a slew of delectable menu items, enhancing the nation's build-your-own burrito and burrito bowl experience. To round off those summery orders, Chipotle is launching a seasonal beverage.

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Chipotle's first-ever seasonal beverage, the Watermelon Limeade, was added to the menus this week as a limited-time offer for the forthcoming summer season. It mixes the flavours of sweet watermelon and authentic lime.

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The new drink was created in collaboration with Tractor Beverage Co., a company dedicated to organic farming.

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The fruity beverage is now available at all Chipotle restaurants in the United States and Canada, with the brand donating 5% of revenues to farm-related charities.

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The Tractor's Watermelon Limeade is made with all-natural ingredients and is 100 percent certified organic, non-GMO, and free of additives and preservatives, according to a news release from the chain.

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Chipotle tested the Tractor's Watermelon Limeade with great success in Atlanta, Kansas City, and Orange County, California, prior to its official introduction.

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Watermelon Limeade "immediately became our bestselling Tractor Beverage in test markets last year," according to Stephanie Perdue, vice president of marketing at Chipotle.

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Not only is the fast-food giant investing heavily in organic beverages, but it has also set out to make a difference and help boost support for organic farming in general.

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Within the year 2021, Chipotle sourced about 40 million pounds of strictly organic and transitional ingredients.

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In order to encourage the future of farming, the chain has promised to secure long-term contracts for farmers under the age of 40 and has committed $5 million to the cause by the end of 2025, according to the chain.

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