Dominos Closing Italy Locations

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If you're trying to sell American pizza to Italians, you may be in for a rough ride. At least that's what the world's biggest pizza chain just learned, as fierce competition in the country that invented the beloved food forced it to throw in the towel.

According to Bloomberg, Domino's stated that it is closing all 29 of its shops in Italy after seven years there.

With the help of a franchise deal with ePizza SpA, a business that ultimately declared bankruptcy in April 2022 and attributed it to pandemic-related constraints, Domino's first entered the world's pizza capital in 2015.

The company informed BBC that "the Covid-19 pandemic and following and persistent financial restraints have gravely affected ePizza."

When Domino's first started offering deliveries in a nation where the service wasn't prevalent, the company's goal was to corner the Italian market.

Additionally, it provided a wide range of American pizza toppings, such as pineapple, which stood out from the glut of traditional pizza available in the neighbourhood market.

But when the pandemic struck, other pizza joints started offering delivery as well, intensifying the competition.

In a report to investors on its fourth quarter 2021 results, ePizza says, "We ascribe the issue to dramatically increased competition in the food delivery sector, to service and restaurants reopening post pandemic, and to people out and about with revenge spending."

Domino's apparently couldn't compete with the 63,000 Italian pizza restaurants in the area. While Italians are celebrating the passing of Domino on social media.

Knowing that their favourite pizza chain won't be disappearing anytime soon, Americans can celebrate. We are still committed to making pizzas with cheese and pineapple.

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