Grocery Macaroni and Cheese Mix Is Rebranding

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Kraft has stated it is changing the product's name and logo, which will significantly alter the appearance of the most recognisable boxed macaroni and cheese brand available at supermarkets.

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Beginning in August, consumers will see "Kraft Mac & Cheese" rather than "Kraft Macaroni and Cheese" on the box, as well as a solid blue shade rather than a gradient.

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According to CNN, the adjustment comes as new macaroni and cheese brands are introduced to the market, each with a unique focus on health.

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Victoria Lee, the brand manager for Kraft Mac & Cheese, emphasises that the rebrand is primarily intended to reinforce the dish's status as a "comfort food" and to reflect the abbreviated moniker it is known by.

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Be aware that individuals aren't turning to comfort food as a guilty pleasure; rather, they are embracing comfort and saying yes to feeling well and self-care.

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The classic Kraft dish's initial box, which appeared in 1937, was yellow. It wasn't until 1954 that the boxes turned blue; since then, they have been various colours of white and blue.

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It was claimed that boxed macaroni and cheese contains chemicals that have been linked to allergies, asthma, obesity, and hormone interference in children a year ago, which was a completely different reason why it was in the news.

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On April 5 in the Northern District of California, two plaintiffs filed a complaint against Kraft. Prior to this, activists had been urging the firm to stop using phthalates in the product.

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After Kraft contended that the chemicals were permitted by the U.S. Food and Drug Administration, the case was moved to Illinois in September.

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