Kraft has stated it is changing the product's name and logo, which will significantly alter the appearance of the most recognisable boxed macaroni and cheese brand available at supermarkets.
Beginning in August, consumers will see "Kraft Mac & Cheese" rather than "Kraft Macaroni and Cheese" on the box, as well as a solid blue shade rather than a gradient.
According to CNN, the adjustment comes as new macaroni and cheese brands are introduced to the market, each with a unique focus on health.
Victoria Lee, the brand manager for Kraft Mac & Cheese, emphasises that the rebrand is primarily intended to reinforce the dish's status as a "comfort food" and to reflect the abbreviated moniker it is known by.
Be aware that individuals aren't turning to comfort food as a guilty pleasure; rather, they are embracing comfort and saying yes to feeling well and self-care.
The classic Kraft dish's initial box, which appeared in 1937, was yellow. It wasn't until 1954 that the boxes turned blue; since then, they have been various colours of white and blue.
It was claimed that boxed macaroni and cheese contains chemicals that have been linked to allergies, asthma, obesity, and hormone interference in children a year ago, which was a completely different reason why it was in the news.
On April 5 in the Northern District of California, two plaintiffs filed a complaint against Kraft. Prior to this, activists had been urging the firm to stop using phthalates in the product.
After Kraft contended that the chemicals were permitted by the U.S. Food and Drug Administration, the case was moved to Illinois in September.