For residents of Brooklyn Park, Minn., a suburban city on the west bank of the Mississippi River, tomorrow is a big day for hitting the drive-thru. Especially if their fast food meal of choice consists of gorditas, chalupas, and nachos.
That's because Taco Bell is about to debut its most inventive and fast-paced location yet. Taco Bell Defy, the brand's future, has finally come.
Border Foods, one of Taco Bell's major franchisees, helped design and implement the ground-breaking concept. Vertical Works Inc. is situated in Minneapolis.
Also helped with the concept's creation, design, and manufacture, which began last summer. For both the brand and the industry, this is a watershed moment.
In a press statement, Lee Engler, co-founder and CEO of Border Foods, remarked, "Taco Bell Defy exemplifies the inventive, entrepreneurial spirit of Minnesota businesses and franchisees."
It's a clever, technical solution for as many Taco Bell fans as possible to have a speedier, frictionless experience, and it's positioned to be the future of quick-service dining.
Pre-orders will receive skip-the-line service if customers use the Taco Bell app, which is accessible on both the Apple App Store and Google Play.
Drivers of delivery vehicles: Are you using a third-party delivery service? It's not a problem for you or them. Orders will be processed and food will be picked up faster than ever before.
For those who like to eat through a drive-thru: There's an unique lane reserved for you. It's never been easier to take a last-minute detour on the way home from work.
Many of Defy's features, according to Taco Bell, could appear at future Taco Bell restaurants across the United States. In the meantime, keep an eye out for possible Taco Bell retrofits in the neighbourhood. But for the time being, 5931 94th Ave N is the place to be.
Brooklyn Park is Minnesota's sixth-largest city, with a population of around 86,000 people. Many of them appear to have taken advantage of the soft opening.