Old School Restaurant Chain Overhauling Menu To Attract Younger Customers Cracker Barrel
One of the country's most traditional roadside companies has set its eyes on luring in a younger demographic and better spenders.
That's not to say the Southern-themed restaurant will ignore its devoted patrons, but a new menu will include dishes meant to appeal to a wider audience.
There is now more choice in the new Build Your Own Homestyle Breakfast, including a vegan Impossible Sausage and a stuffed cheesecake pancake with strawberry syrup.
Additionally, customers can upgrade to premium meats including the brand-new Spicy Chicken Sausage, Grilled Chicken Tenders, Fried Sunday Homestyle Chicken, and Steak with the enlarged Homestyle Breakfast.
Also available are premium sides such loaded hashbrown casserole, seasonal fruit, two buttermilk pancakes, and hashbrown casserole tots.
The Southern restaurant is also relying on its alcohol menu, which it started serving during the epidemic to attract a reoccurring brunch crowd, if fashionable pancakes and plant-based options aren't enough to draw in a younger clientele.
A Rocket Pop Mimosa, which is a traditional Strawberry Mimosa topped with a Rocket Popsicle and a Jack Daniel's Country Cocktails Lynchburg Lemonade, is one of the trendier drinks the chain is introducing to its cocktail menu.
Additionally, the non-alcoholic beverages are getting a makeover. In addition to introducing fresh seasonal hot beverages like lattes and hot chocolates, Cracker Barrel is currently offering a limited-time watermelon lemonade.
Cracker Barrel has been expanding its range of sharable all-day sides as its final attempt to become your new hip brunch spot.
All day long, for breakfast, lunch, and supper, butter pecan sauce-topped biscuit beignets can be added as a side dish or served as an appetiser.