According to research, people are becoming less inclined to spend money on more expensive organic produce.
While this doesn't bode well for specialist grocery stores, one natural foods retailer has been showing progress after experiencing sales issues.
With sales up 5% from the same period last year, Sprouts Farmers Market has reported favourable growth for the second quarter of the year.
The natural grocery chain has announced two closures in California owing to underperformance and a 10% drop in sales last year, according to Supermarket News. The chain now has 378 sites after closing 15 outlets over the year.
The supermarket's latest marketing strategy has been successful, but given the current economic climate, it is nevertheless worried about its future.
Grab-and-go and deli goods have boosted Sprouts' sales. Dairy and pastry also grew. Online sales rose 15% this quarter.
Sprouts isn't the only grocery chain doing well. Albertsons, which has over 2,200 shops, reported "better-than-expected" earnings on July 26.
Prior to the uptick in customer activity, Albertsons suffered a string of downturns, including a 10% sales decline a year ago and the sale of all of its Florida shops in 2016 when the company exited the state.