This Grocery Chain Just Cut Some Prices By Up to 36%
Unfortunately for consumers, the cost of groceries has been rising, and it appears that this trend will continue, at least for the time being.
Grocery prices are 7.9% higher year over year, according to the Consumer Price Index, owing to ongoing natural disasters, illness outbreaks such as avian flu, conflict, and high gas prices disrupting supply chains.
Lidl, located in Germany, has announced that it will be adopting a different strategy than some other grocery stores by decreasing prices on over 100 items to help customers beat inflation.
While discounts vary, at least five goods, such as hot Italian sausage and apple juice, have a $1 or more discount, which is nearly 40% off for some. The campaign, according to Lidl, will begin on June 8 and run until August.
We understand that, in an era where everyone is striving to keep up with rising expenses owing to inflation, the value that Lidl provides is more crucial than ever.
Meats, dairy, deli, refrigerated and frozen foods, snacks, beverages, and dry goods account for the majority of the savings, which range from $1.24 to 14 cents.
Lidl US is based in Arlington, Virginia, and has more than 150 locations in nine east coast states: Virginia, Delaware, Pennsylvania, Maryland, New Jersey, New York, North Carolina, South Carolina, and Georgia.
According to Spivey, the grocery company recently established a store in McLean, Virginia, and will open others this year around the East Coast.
Prior to Lidl's marketing push, Another German grocery company, ALDI, stated in April that it will take efforts to help customers deal with inflation.
In light of the current economic climate and growing inflation rates, the company issued a statement promising to keep its prices low.
Before visiting Lidl, shoppers who want to take advantage of further savings should download the myLidl app.
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