Walmart Launched Revolutionary Way To Buy Groceries
Walmart has never shied away from shaking up the shopping experience, from launching its first interactive store to extending its drone delivery service.
The biggest shop in the country now lets consumers use their TV to make purchases, which doesn't even require them to get up off the couch.
Walmart will allow customers to purchase highlighted products right from their screen through "shoppable advertisements" thanks to a "first-of-its-kind relationship" with streaming platform Roku.
By moving "beyond the QR code," this partnership seeks to transform how consumers shop and engage with TV and video content.
When a viewer is streaming material and comes across an advertisement for something they're interested in, they can use their Roku remote to click "OK" on the advertisement.
They will be taken directly to the checkout page where Roku Pay, the company's payment platform, has already filled in their payment information.
The viewer can then place the order by clicking "OK" on the Walmart checkout page. A confirmation email from Walmart will also provide details on delivery, returns, and customer assistance.
The shoppable advertisements will premiere on the video-on-demand material of The Roku Channel and will gradually be made available on additional Roku channels, according to TechCrunch's reporting.
The marketing technology "will bring to the commerce relationship all the benefits of streaming TV advertising, including targeting, optimization, and measurement."
attempting to engage customers where they already spend time, reducing the gap between inspiration and purchase, "Walmart's Chief Marketing Officer, William White
Nobody has figured out how to make videos shoppable. We're the first retailer to market to offer customers a new shoppable experience and frictionless checkout on their TV, which is the largest screen in their homes."
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