Wendy's Global Next Gen Restaurant Design

Wendy's is altering its growth strategies. The chain is focussing on its traditional restaurants and has concluded that redesigning and optimising design is crucial to its burger future rather than the significant ghost kitchen growth plan.

Recently, the firm announced that all newly constructed locations will have upgraded restaurant designs. In addition to upgraded technology, the new Global Next Gen prototype will offer more convenient options to pick up orders.

There will be new pick-up windows that are only for delivery drivers to use, as well as pick-up shelves inside for customer mobile orders.

The new galley-style kitchen, which will stretch from the front to the back of the restaurant, as well as the entire establishment will be simplified to work more effectively.

In the spring of 2023, the first restaurant with the new aesthetic will debut in New Albany, Ohio.

Since the epidemic, customers have continued to rely on drive-throughs and mobile ordering. In fact, between February 2020 and February 2022, traffic at drive-thrus increased by 20%.

We must continuously address the demands of our customers whatever they want to engage with Wendy's, whether that be through a digital platform or through the drive-thru, if we want to accelerate our business and grow our footprint across the globe.

Even though Wendy's may want to grow internationally, the company has taken back a significant ghost kitchen agreement it made with Reef in 2021.

The chain will only open 100 to 150 of the 700 ghost kitchen units planned for the U.S., Canada, and the U.K., with the majority of the reduction hurting the domestic market.

While Wendy's expansion will concentrate on streamlining its iconic look, some chains are changing things even more drastically.

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